Why psychology is essential to your marketing strategy

Why psychology is essential to your marketing strategy

For some companies and some marketers, psychology is nothing but abstract science. Yet for many, it is an innovative opportunity to understand and reach their target in an efficient way. The Issue The challenge faced by marketing and sales campaigns is to accurately assign customers to different profiles. Campaigns thus…

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Relocation: a potential financial disaster

Whilst most home buyers move within a relatively small geographical area there is still a significant proportion who will relocate. Relocation can happen for a variety of reasons, most commonly employment but I am seeing an increasing number of homeowners relocating to be closer to family (usually the grandchildren!). Whilst…

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Adopting an inclusive approach builds a dynamic workforce

Attaining the top Stonewall ranking of the UK’s most LGBT-inclusive employer was celebrated throughout Pinsent Masons and is the result of a sustained, firm-wide commitment to creating a truly inclusive workplace culture. Another area where we are working hard to replicate our Stonewall success is social mobility. Taking a holistic…

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The aftermath of the EU election – where do we go from here?

Just over a week ago saw little rest in the halls of Westminster and Brussels. Where before we had the (relative) certainties of a sitting prime minister and elections where the two main parties combined would achieve more than 50% support, these are now gone. Instead, we are left to…

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New life from dead wood

There’s no such thing as dead wood for one Edinburgh-based social enterprise whose circular economy approach to business is paying dividends in all kinds of ways. Move On Wood Recycling (MOWR) collects, re-uses and recycles wood waste from trade and domestic customers and in the process helps save money and…

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Tackling white collar crime – the role of business

Earlier this month the UK Government published a response to the findings of review of the Bribery Act 2010 by a House of Lords Select Committee. The response provided an insight into the increased co-ordination of the UK authorities, including Scotland’s Crown Office and Procurator Fiscal Service, Police Scotland, the…

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On Jean Vanier

I was saddened to hear of the death earlier this month of Jean Vanier, founder of the L’Arche Communities.  I had the honour and privilege of meeting Jean Vanier once when I introduced him at an event he was speaking at.  He was one of those people around whom seemed…

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GDPR Doomsday – A Year On

It’s been 365 days since the GDPR was implemented into the UK through the Data Protection Act 2018.  A lot can change in a year but unfortunately a lot of the same old myths about the (now not so) new data protection rules seem to remain.  As a timely reminder…

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How to choose a Content Management System

The right Content Management System (or CMS) can make updating your website a sheer joy. The wrong one can make you want to tear your own hair out. Either way, a CMS is essential for updating your website and staying in control of your online presence. It’s important to keep…

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SCORING ON CIRCULAR ECONOMY

Scottish Rugby is determined to embrace circular economic thinking to convert its massive matchday operations to play a big part in creating a better environment. And at the same time, the operators of rugby’s national stadium at BT Murrayfield in Edinburgh believe the changes they are making will also help…

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