An expanded research and insight service is helping Scottish businesses make better decisions and unlock growth as they start to recover from the impact of the coronavirus.
The Research Chamber, rooted in Glasgow, Edinburgh and Aberdeen Chambers of Commerce, has helped more than 50 companies in the last five years gain a competitive edge by better understanding their customers, markets and competitors.
Originally focused on the North-east of the Scotland, the services has now extended its reach to the Central Belt, bringing independent Market Research Society accredited expertise to Chamber members and the wider business community.
The Research Chamber is led by newly appointed research and insights manger Andrew Pyke, an experienced researcher with a career spanning 30 years working across a range of commercial sectors for clients including the Scottish Football Association, Food Standards Scotland and a variety of market and consumer research posts for organisations including Tesco, Whyte & Mackay, Prudential and the Alliance Trust. He has supported growth within the companies through a range of activities from the launch of new products and domestic as well as global market segmentation through to developing and embedding customer and staff engagement strategies.
Andrew will be based in the Central Belt and supported by a team including senior research executive Stuart Morrison who joined the Chamber network in 2018 after working for a specialist market research agency.
The service has been strengthened and expanded as part of the Chamber network’s commitment to supporting businesses as they recover from the impact of the coronavirus.
“The pandemic has shaken up the global economy and left both individual businesses and many key Scottish industries reeling. In this volatile business environment, understanding your people, your competitors and your market opportunities is vitally important for all businesses, regardless of their size or sector,” said Andrew.
“Research is something we’ve got decades of experience doing. As part of the Chamber we are directly connected to thousands of Scottish businesses so we know and understand what drives business better than any external agency can. We know what’s important to companies and how to help them get to where they want to be.
“From SMEs serving niche regional markets to multinational corporations in the global energy sector, we have a proven track record in providing tailored, cost-effective solutions that help businesses understand the problems they face and the right questions to ask to drive action.
“As part of the Chamber network, not only is the Research Chamber already connected to a wide range of partner agencies and happy to connect with others, we can also offer the full scope of services from customer engagement surveys and fieldwork through to complex market analysis and sector insights.”