Scottish inbound marketing agency, Who Dares Marketing, has been awarded coveted partner status by search engine giant, Google.

The accreditation was granted just over a year since the business was established and follows an audit of the agency’s current search advertising campaigns against criteria set by Google.

Cameron McHattie, founder, said: “Receiving Google Partner status is the culmination of 12 months of hard work and ensuring that every campaign we run for our clients delivers the maximum value possible. Google set a pretty high bar when evaluating whether a company should be granted this status, so to meet the required standard reflects our commitment to providing high value campaigns to our clients.”

Google partner status is awarded based on various criteria set by the internet behemoth including; spend, campaign performance and certifications, which require at least one person connected to the business to hold up-to-date exams for various digital marketing disciplines.

At present, Who Dares Marketing holds partner status for Google’s core search, pay-per-click (PPC), product, although the agency has plans to gain further accreditations.

Cameron added: “Search advertising is a large part of our offering in which we add value to our client’s businesses as part of a rounded marketing strategy. This also includes, content, social media and web development. The business has ambitious growth plans over the next 12 months and this accreditation should give current and future clients further confidence in our services.”