Strategic Communication has emerged as a key activity for organisations as they seek to communicate effectively with their stakeholders. Join us for an exciting 2-day Masterclass where we explore the modern media universe and how to navigate your way round it. Find out how the media is structured and how businesses are using it to get their strategic messages across. As well as raising your theoretical awareness of the key issues in strategic communications, the course has a strong practical focus on building skills and confidence in a range of different settings.

A formal dinner is included in the course at the end of day 1, where senior industry practitioners will join to share their experience and insights.

The masterclass is delivered by Professor Chris Carter, Chair in Strategy and Organisation, University of Edinburgh Business School and James Hogan, Senior Media Consultant

Who should attend?

This Masterclass is essential for anyone that has responsibility for corporate communications including Heads of Function managing a major project or programmes, current or prospective Board Directors, Company Chief Executives and Directors.

Cost

£895.  Tea and Coffee breaks and lunch on both days is provided as well as all course materials, and a formal dinner at the end of day 1. Participants will also receive a DVD of themselves performing a simulated TV interview, press conference and appearance at a Parliamentary select committee. This will be sent out after the Masterclass. There is a 20% discount for University of Edinburgh Alumni and staff – please contact: executive@business-school.ed.ac.uk for more details.

To find out more and to register please click here

If you have any queries about the masterclass then please contact:  executive@business-school.ed.ac.uk  or to see other Executive Education activities available at the University of Edinburgh Business School, please click here