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University of Edinburgh Business School Masterclass on Strategic Communications – 17th/18th May 2016

Posted: 2nd October 2015

University of Edinburgh Business School Masterclass on Strategic Communications – 17th/18th May 2016 (Booking Deadline – 10th May 2016 at 9am)

Strategic Communication has emerged as a key activity for organisations as they seek to communicate effectively with their stakeholders. Join us for an exciting 2-day Masterclass where you will explore the modern media universe and how to navigate your way round it. Find out how the media is structured and how businesses are using it to get their strategic messages across. As well as raising your theoretical awareness of the key issues in strategic communications, the course has a strong practical focus on building skills and confidence in a range of different settings. The Masterclass is a dynamic combination of interactive sessions and filmed, simulated television interviews.

 Who should attend?
This Masterclass is essential for anyone that has responsibility for corporate communications including Heads of Function managing a major project or programmes, current or prospective Board Directors, Company Chief Executives and Directors.

Early Bird Registration Fee £1,275.00 (available until 19th April 2016)
Standard Registration Fee £1,500.00 (registration closes 10th May 2016 at 9am)

What is included:
Tea and Coffee breaks and lunch on each day is provided as well as all course materials, and a formal dinner at the end of day 1.  There is a 20% discount for University of Edinburgh Alumni and staff – please contact: for more details.

To find out more and to register please click here

If you have any queries about the masterclass then please contact:  or to see other Executive Education activities available at the University of Edinburgh Business School, please click here


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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