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University of Edinburgh Business School Masterclass on Crafting Strategy – Creating and Sustaining a Competitive Edge – 7/8 April 2015

Posted: 10th December 2014

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Strategy concerns itself with what a business is trying to achieve and how it intends to do so. The questions we ask in strategy sometimes appear simple, but the answers are frequently complex and difficult to identify. Similarly, the concepts that we use often appear very straightforward, but they are, in practice, difficult to apply.

This master-class distils strategy-making down into five integrated choices about strategic goals, market domains, competitive advantage, capability development, and organisational alignment. Each part of this master-class will introduce participants to simple frameworks, modest analytical tools, concepts and ideas, rules of thumb and above all ways of thinking strategically, which will assist you in your future task of leading. The master-class is designed to draw on the diverse experiences of participants combined with case-based examples to anchor learning in practice.

The masterclass is delivered by Professor Brad Mackay, Chair in Strategic Management, University of Edinburgh Business School

Who should attend?

This course is tailored to the background and interests of those undertaking, or aspiring to undertake strategic leadership roles.


£895.  Tea and Coffee breaks and lunch on both days is provided as well as all course materials, and a formal dinner at the end of day 1.  There is a 20% discount for University of Edinburgh Alumni and staff – please contact: for more details.

To find out more and to register please click here

If you have any queries about the masterclass then please contact: or to see other Executive Education activities available at the University of Edinburgh Business School, please click here 

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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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