Healthy Nibbles secures six-figure investment as it looks to launch own brand products

The award-winning corporate snack business, Healthy Nibbles, announced today that is has secured a £100,000 equity investment to expand and cement its leading position in the booming healthy snacks market.

Healthy Nibbles, a healthy vending and subscription snack service for companies looking to place wellness as a business priority, secured investment in a Series A round from Adelpha Group, which invests in high-growth, solution-based, innovative businesses that make a positive contribution to society.

“Healthy Nibbles is a no-brainer for employers who care about company culture and workplace wellness,” comments Addie Pinkster, CEO of Adelpha Group. “In today’s health-conscious society, it’s no longer acceptable to have vending machines that only sell cans of fizzy drinks and packets of crisps – which is what I experienced on the trading floors I worked on.

“Organisations that are serious about the health, happiness and diversity of their workforce should be working with Healthy Nibbles. The demand to provide healthy food and drink options is widespread: from professional service firms through to frontline workforces.”

Launched in 2014 by entrepreneur Sara Roberts, Edinburgh-based Healthy Nibbles provides snacks through vending, snack boxes, wholesale and white label, offering nutritious on-the-go options to office workers throughout the UK.

In recognition of the company’s position at the forefront of corporate wellbeing, Sara was announced as a global WELL concept advisor (2018 – 1029) for the International WELL Building Instituteä (IWBIä) in July. As the only food service delegate, she will join the international network of advisors brought together to advance the impact and importance of healthy buildings.

Identifying Healthy Nibbles’ wellbeing credentials has meant investors have come from within the food, drink and health industries, including the Founder and MD of Tossed, Vincent McKevitt and former health minister, Baroness Virginia Bottomley.

“Healthy Nibbles is uniquely positioned to capitalise on one-way societal trends.” Baroness Bottomley says. “In an age where people are capital, it is a straightforward and cost-effective decision for organisations wishing to attract the best talent and maintain a healthy workforce – a way to become an employer of choice and reduce health burden. Currently employees with poor eating habits cost UK employers £17bn per year.

“Who doesn’t want to have healthier snacking options at work, school, in a hospital, on a train or plane? This is a win for everyone: organisations, companies, employees and wider society.”

Sara Roberts, Founder of Healthy Nibbles said: “Healthy Nibbles is expanding significantly, driven by the huge surge in demand for healthy, nutritious snacks for busy people and lifestyles. The snacking culture in the UK is prevalent, with 96% of people eating between meals.

“People want healthy snacks that suit their dietary requirements and they want them to be quick and easy to access. We’re excited to be working closely with our investors who have been extremely supportive of our vision to make nutritious snacks easily accessible to all and look forward to our next stage of growth.”