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Posted: 22nd July 2014

Edinburgh’s five-star whisky visitor attraction, The Scotch Whisky Experience, has been shortlisted in the Best UK Leisure Attraction category of the 2014 British Travel Awards (BTA).

The attraction was the only Scottish venue to make it onto the shortlist, alongside the Eden Project in Cornwall, LEGOLAND Windsor and Titanic Belfast.

The awards are the largest consumer voted awards programme in the UK, with over one million votes cast last year across 10 different awards categories.  Voting is open until 30 September, with the winner unveiled at an awards ceremony on 26 November.

Susan Morrison, director and general manager of The Scotch Whisky Experience, said: “We are thrilled to be the only Scottish nominee in the British Travel Awards Best UK Leisure Attraction category.  Being nominated alongside some of the UK’s best known attractions is a great honour and proves the strength of the tourism sector in Scotland.

“We are up against some iconic competition, but we’re confident of strong support from our wonderful visitors. Hopefully, this November, we might be raising a dram in celebration!”

Located at the top of the Royal Mile, The Scotch Whisky Experience has been educating visitors about Scotland’s national drink for over a quarter of a century.  Seen as the flag-bearer for whisky tourism in Scotland, the attraction had its busiest ever year in 2013, with over 300,000 people passing through its doors.

To vote for The Scotch Whisky Experience in the Best UK Leisure Attraction Award at the 2014 British Travel Awards, visit


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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