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The Haymarket Edinburgh Selects O’Leary PR to Handle Integrated Marketing Communications

Posted: 6th May 2015

The Haymarket, a £200 million joint venture development in Edinburgh between Interserve and Tiger Developments, has selected O’Leary PR as its media relations agency. O’Leary PR will be responsible for establishing a consistent message and media relations strategy on behalf of tHe Haymarket to drive awareness and preference for the four-acre mixed-use development adjacent to Haymarket Station. The development consists of high quality office, hotel and retail space with the potential to create 3,500 jobs. The programme will be a strategic mix of media relations, social media engagement, content creation, community and influencer engagement and industry events support.Commenting on the appointment, Graham Haydon-White, Development Director, Tiger Developments said:
“We are excited to be working with the O’Leary PR team on what is a significant development, not only for Edinburgh, but for Scotland. We are in advanced discussions with a number of blue-chip organisations that are considering tHe Haymarket as their preferred location in Edinburgh based on the quality of the office space on offer at tHe Haymarket. We are confident that O’Leary PR has the expertise to help us achieve our commercial goals.
“The Haymarket is a high profile and strategically important development for Edinburgh and we are thrilled to be part of the team,” said Judith O’Leary, Managing Director, O’Leary PR. “It is an exciting time for the development with an extensive set of enabling works packages underway and above-ground construction works due to commence shortly afterwards. Our role will be to engage with the community, stakeholders and business, retail and hospitality sectors to ensure all identified target audiences are connected with The Haymarket.”

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