News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

So James Bond: Vintage Meets Modern Technology In A Virtual Spy Treasure Hunt  

Posted: 5th October 2021

One could argue there is no such thing as the perfect business deal, but Scaramanga – a vintage lifestyle founder and director Carl Morenikeji would beg to differ.

The avid James Bond fan celebrates the release of the new Bond movie, No Time To Die, and will be buying a ticket for more reasons than many – the company, named after an iconic Bond villain, has provided two of its wares to use as props in the latest 007 film. And with the plotline shrouded in secrecy, one thing we can reveal is that the film includes some classic vintage locks, from the Fife based company.

The team is also no stranger to using the latest, innovative technology to showcase its wares to its customers. Marketing agency Property Studios’  sister brand 360 Virtual Studios set up specifically to offer cutting edge virtual tours and marketing solutions for the arts, retail and tourism sectors, has created a virtual 3D reality tour of Scaramanga’s Cupar based warehouse. These self-led, online multi-media tours enable its customers to browse through their treasure trove of vintage furniture, leather items and accessories, all from the comfort of their own sofas, and buying online via their website.

With a seeming match made in heaven of rich movie heritage, and the latest in innovative technology, the result is a spy movie inspired virtual treasure hunt experience, where eagle-eyed wannabee heroes and villains can virtually walk around the warehouse, hunting for these props and physical clues to some of the other films its products have appeared in.

Michelle Milnes, Managing Director of 360 Virtual Studios, confirms “We’re thrilled to have collaborated with the team in this exciting venture. Having helped many of these independent retailers to both stay afloat and boost sales during lockdown, introducing a virtual treasure hunt shows how these interactive tours can also be used to create a truly engaging experience for customers.”

Scaramanga, which celebrates its fifteenth birthday this month – are no strangers to having their items featured in Hollywood blockbusters. However, as Carl Morenikeji says: “This is very special. As a lifelong James Bond fan, having the movie use two of my company’s products really is a dream come true and the perfect 15th birthday gift for everyone in the team.”

Budding spies and vintage fans should visit Scaramanga’s website to take part in this virtual intelligence gathering challenge and email to be entered in a draw of correct entries on Tuesday 5th October.

360 Virtual Studios specialises in cutting-edge virtual tours and marketing solutions for businesses across the arts, hospitality, tourism and retail sectors. For further information visit their website or contact 0131 618 7702 or

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here