News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

SEStran seeks partners for real-time bus information digital signage initiative

Posted: 21st July 2015

Thirty commercial premises set to benefit across South East Scotland

SEStran are looking for up to thirty businesses to participate in installation of digital signage in premises throughout South East Scotland, as we progress the next stage of our project to extend live bus times information to travellers throughout the region.

BustrackerSEStran uses advanced computer technology to provide updated information on buses as they proceed along their routes. The system, which is accessible via the internet and a free smartphone app (“SEStranbus”, available now from the I-Phone App store & Google Play store), is fully compatible with Edinburgh’s existing RTPI system. Since the SEStran system was launched in early 2014, passengers living outside the city have access to up-to-the-minute information on local services on around 350 First and Stagecoach services throughout the region.

Thanks to support from Scottish Enterprise, to expand opportunities and economic growth in Scotland through supporting Scottish companies, SEStran is ready to trial digital signage scheme ( ie TV screens powered by small computers) in 30 private/commercial premises across the 8 partner local authorities, within south east Scotland. The signs will offer up to the minute, live information on local bus services, and can also be configured to display business information, local events, weather and a variety of other useful data to boost your business.

Premises selected to participate will receive full installation of the system, using existing equipment where available, customised to suit the needs of their business, with no set-up fee.

SEStran Chair Russell Imrie said:

“The BustrackersSEStran project is already enhancing the experience of bus travellers across South East Scotland by putting them back in control of their journeys. Now thanks to encouragement and support from Scottish Enterprise, SEStran is extending access to the system further, by placing digital signage in commercial premises across the region”.

“This is an opportunity for businesses throughout south east Scotland to enhance the service they offer their patrons and offer an added-value service convenient to their customers, with the bonus of being able to display their own commercial information into the bargain. It’s a win-win for both business and customer”.

“Places are limited, so I would urge anyone interested to get in touch with SEStran without delay.”

For further information, contact:

Andrew Dougal, SEStran Communications Officer

T: 0131-524-5161

M: 07889-010-291


SEStran – South East of Scotland Transport Partnership – is one of seven new Statutory Regional Transport Partnerships (RTP) created by the Transport (Scotland) Act 2005 and is a partnership of eight local councils covering the Borders, Clackmannanshire, East Lothian, Midlothian and West Lothian, Falkirk, Fife and Edinburgh.


The project will require each participant to have


  • A suitable screen
  • Broadband connection & computing capability
  • Power supplies
  • Participants will also be required to provide Feedback on the success of the service via client / customer questionnaires


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here