In our global information economy, ideas are key. However, on their own, ideas have little value. The successful businesses that make money are those that can turn their ideas into products and services, having given careful consideration to adequately protecting their intellectual property.

Oliver Tidman will be delivering a workshop to advise SMEs on using intellectual property strategically to enhance business assets.

The workshop will cover:
• What you can and can’t protect – the limits of IP.
• Why trade marks matter whether or not you’re aiming to create a brand.
• The 20% of actions you can take that give you 80% of the IP protection you need.
• Real case studies and the learning points.

‘Secure Your Business, Secure Your Intellectual Property’ will run from 6pm to 7pm (BST) on Wednesday 26 April 2017 at Edinburgh Training and Conference Venue. There is no charge for attendance but booking is necessary. The event includes refreshments.

Visit the Eventbrite page for more details and to register your place.