On the 6th of November representatives from our international department hosted a stand at the ScotExport event organised by SDI in Glasgow. Over 300 people attended Scotland’s largest international trade conference. It was the opportunity to hear from Mr Ivan McKee, Scottish Minister for Trade, Investment and Innovation as well as from a number of inspirational case-studies and market experts.
In case you missed the event, here are a few of our favourite export tips:
-Exporting in geographically and culturally close countries is not always easier. Competition with local companies can be higher as there are more chances that similar products already exist in market.
-When you create a brand, make sure to protect the name and check that it does not have any negative connotation in markets you are interested in.
-Larger distributors are not always the ones that will sell your products the best. Working with small distributors can sometimes mean that the company will have more time to dedicate to the promotion of your products.
This event also provided an opportunity to hear about the trade mission SDI will organise to Italy (February 2019) and Norway (March 2019). For more information, please get in touch with us.