New CEO Takes the Reins at Glenmorangie & Ardbeg Amid Record Sales
Caspar MacRae comes to the helm, as Thomas Moradpour assumes Dom Pérignon Presidency —
After five record-breaking years at the helm of The Glenmorangie Company, President and CEO Thomas Moradpour is moving on to take the lead at prestigious champagne brand Dom Pérignon, also part of LVMH. He will be succeeded in post by Caspar MacRae, currently Global Marketing and Business Development Director, from July 3.
The Company, which owns Glenmorangie Highland single malt Scotch whisky and Ardbeg Islay single malt Scotch whisky, has thrived under Thomas’s leadership. Since he joined the Company in 2018, it has more than doubled profits, delivering unprecedented year-on-year growth each year. Despite global instability, Thomas has created a stronger, more sustainable business, championing innovation and successfully executing ambitious expansion plans. Ably supported by Caspar and the executive team he has:
- Launched Glenmorangie’s ground-breaking innovation Distillery
- Overseen the expansion of Ardbeg Distillery
- Doubled the Company’s bottling capacity
- Transformed Glenmorangie’s boutique hotel and purchased a hotel near Ardbeg
- Established the Company’s prestige strategy, including the record-breaking £16million sale of Ardbeg Cask No. 3
- Set the Company on course to become one of the best places to work in the UK, with a raft of life-friendly policies and a culture which fosters creativity and innovation
Caspar, who has worked hand-in-hand with Thomas, is committed to continuing the Company’s upward trajectory, in line with its long-term vision for growth. With 20 years’ industry experience, he has already played an instrumental role in the Company’s success. As head of its marketing and commercial teams since 2018, Caspar has overseen the transformation of the Glenmorangie and Ardbeg brands, and the development of award-winning campaigns for both whiskies. And he has super-charged its e-commerce business which has grown seven-fold since 2020.
Jonas Tåhlin, President and CEO of the Spirits Division at Moët Hennessy, the wine and spirits arm of LVMH, said: “Congratulations to Thomas for his achievements at Glenmorangie and Ardbeg. Driving innovation and excellence, he has enabled the brands to flourish and grow, more than doubling their profits. I wish him success as he moves on within the LVMH family to Dom Pérignon. Caspar has already demonstrated his exceptional talent and leadership skills, and I have full confidence that the business will continue to thrive with him at the helm.”
Thomas said: “I’m very proud that since I joined The Company we have made it a more sustainable business, a greater place to work and the business is in even better shape. With Caspar’s leadership abilities and vision, I’m sure Glenmorangie and Ardbeg will raise the bar ever higher in the next chapter.”
Caspar said: “I have always dreamed of leading brands as renowned as Glenmorangie and Ardbeg, so I am thrilled to take the baton from Thomas. I look forward to working with the teams here in Scotland and around the world as we continue on our mission to ensure the success of our brands, our workforce and the communities around our Distilleries, long into the future.”