Nairn’s Oatcakes gives Gluten Free consumers 33% extra free
Nairn’s Oatcakes has added an extra 33% of product to its popular 135g Gluten Free oatcake range in a move that bucks the trend of brands often decreasing pack sizes in response to growing inflation.
With 180g of oatcakes for the same RRP, free from shoppers can enjoy even better value for money in every box.
Martyn Gray, Managing Director at Nairn’s Oatcakes said:
“The UK is going through a period of food inflation and many brands are reducing the size of their packs. Also, Gluten Free products are often more expensive than standard lines because of the rigorous testing required to ensure safety for those who need follow a GF diet for medical reasons. At Nairn’s, we’ve recently invested over £6.5m in a brand new gluten free factory that’s significantly bigger and more automated than our previous site. We’ve taken the decision to pass on some recent cost savings to the consumer in the form of a 33% extra fill pack on our popular GF Oatcake range. These have been very well received by consumers and it is looking likely that we will move to a permanent 180g pack in the near future”.
Nairn’s have been baking with oats since 1875 and we first entered the Gluten Free market in 2009. We now enjoy a position in the UK’s top 5 GF producers (Source: Mintel). Our gluten free range continues to grow and now includes oatcakes, crackers, cereals, sweet biscuits and most recently, two new snack lines (Astro Bites and Snackers). All Nairn’s products follow the philosophy of being simple, natural and wholesome – something that’s especially important in the gluten free category”.