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News & Blog

Marketing Society Scotland Agency of the Year launch data consultancy to fulfil growing client demand

Posted: 20th February 2018

It can be hard to truly wrap your head around how big ‘big data’ has become.

More data has been created in the last two years than in the entire previous history of the human race. And by 2020, it’s predicted that more than a floppy disk’s worth of data will be created every second, for every human being on the planet.

With so much information whizzing around, data can be a marketer’s key to everything from increasing productivity through to gathering genuine customer insight. But that’s only if they can refine it into something a little more byte-sized.

Say Hello to Union Data

The Union is an integrated marketing agency group based in Edinburgh with 90 staff delivering planning, creative, digital and production services. Formed in 1996 we are the Marketing Society Scotland’s current Agency of the Year and proud winners of more than 200 creative and effectiveness awards – more than any other agency in Scotland.

We’re delighted to announce Daniel Batey, former Head of Data Planning at Union Direct (our specialist data-driven marketing agency) has founded a new company within the Union group in response to increased client demand for strategic data services.

Union Data will not only help businesses stay compliant with incoming GDPR legislation, but also harness the potential of data to kick marketing up a gear. An approach we call: data sharpening.

Through Union Data, the group can now offer you even more data-focused marketing and business services, including:

  • Data analytics
  • GDPR audit and compliance
  • Customer profiling
  • Segmentation
  • Actionable customer insights
  • Predictive modelling
  • Data management
  • Customer journey design

For more information on how Union Data can channel data to help grow your organisation visit or email Daniel at

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