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Lights, camera, fashion at St James Quarter

Posted: 18th October 2021

Last night, the St James Quarter car park was transformed as the fashion district hosted its first ever runway show, in partnership with Edinburgh College of Art.

The 45-minute show marked the penultimate day of The Quarter’s Edinburgh Style event programme, which ran from Thursday 14th – Sunday 17th October.

2021 graduates from Edinburgh College of Art showcased their latest fashion collections. The designers were joined by fellow 2019 alumni and St James Quarter tartan designer, Rosie Baird, who unveiled her stunning collection on the models, along with her hand-designed St James Quarter tartan.

Rochelle Weir, brand and marketing director at St James Quarter, said: “St James Quarter is renowned for its fashion, beauty and lifestyle offering. We loved being able to showcase this in a new way at Edinburgh Style.

“We’re proud to have an ongoing partnership with Edinburgh College of Art and provide a platform for local talent to shine. We were blown away by the pieces displayed at the fashion show – I’m in no doubt that we’ll be hearing the names of the graduates within the industry soon!”

Mal Burkinshaw, Head of Design at Edinburgh College of Art, said: “We are delighted to partner with St James Quarter not only for last night’s fashion show, but for our Degree Shows too. The runway provided our graduates with a platform within a high-end retail context and will be an invaluable experience for them.”


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