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Leading 2-Way Radio Manufacturer Launches New Solutions at Winton House Conference

Posted: 9th June 2015


Hytera UK, alongside their UK distributor Zycomm Electronics, recently launched a powerful range of professional radio solutions to their Scottish dealer network at Winton House near Edinburgh. After an afternoon spent setting up, the B2B launch event and conference ran over two days.

Feedback is from Daniel Frith, Key Account Manager at Hytera UK, who headed up the dealer event.

What were your aims for the launch event?

“The aims of the launch event and conference were to give dealers an opportunity to improve their understanding of our new applications and radios, and for us to get to know them better as individuals,” said Daniel Frith.

“We chose Winton House as the venue because it’s set in beautiful grounds in East Lothian countryside close to Edinburgh, easily accessible as it’s just off the A1.

“The conference venue had to have sufficient gravitas to complement the Hytera brand, and Winton House certainly has that.”

Who did you invite?

“Mainly our re-sellers or “dealers”, who re-sell our equipment to the end-users of our radio solutions. They are experts in radio communications and radio and IP integration,” continues Daniel Frith.

What hospitality was provided for your conference?

“Teas, coffees and snacks were provided throughout the day, and a delicious buffet lunch was laid on each day.

“The feedback from our guests was completely positive. Several of our dealers commented that it was amongst the most professional events they’d been to. The quality of the food was fantastic, and the hospitality ensured that the day ran seamlessly. All the feedback received was great.

How do you measure the success of your launch event?

“We measure the launch event’s success in attendance and positive feedback. Longer term, we will measure it in the sales (both direct and through our distributors) achieved by our Scottish re-sellers.

“The attendance exceeded expectations and, as mentioned, feedback was universally positive.

“Winton House is a fantastic location and a large, open house with lots of great paintings and antiques, but the venue’s history is well balanced with modern conference facilities. There’s lots of parking – something we hadn’t found at other venues we approached.”

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