News & Blog

Read the latest business news, blogs and thought leadership articles from our members, as well as updates on the Edinburgh Chamber of Commerce's work in the city.

News & Blog

insight6 leads the way in Customer Experience after rebranding from Shopper Anonymous

Posted: 26th July 2018

UK and Ireland based Customer Experience specialists, Shopper Anonymous, has rebranded to become insight6.

A leading national provider of client feedback has announced that it has rebranded from Shopper Anonymous to insight6.

The comprehensive rebrand aligns the business to ensure it totally represents its full product offer of Customer Experience (CX) and employee engagement tools and support which it delivers to over 1200 clients.

Following successful senior leadership careers in Costa Coffee, Directors, Stuart Shepherd and Harriet Forster have reunited to use their experience to support SME businesses drive sales and profits by transforming their team, customer and operational performance here in Scotland.

Stuart, commenting on the rebrand said, “This is an exciting time for insight6, we have grown the tools and services that we provide to help transform businesses and the changes to our brand reflects this. Customer Experience is so important that 80% of CEOs say that it will be the number one business differentiator by 2020.

Fellow Director, Harriet said, “We have passion and a great knowledge of the Scottish market.  We are always happy to talk to businesses large and small that operate here in Scotland to find out how we can work together to make real and positive changes.”

Explaining the thinking behind the change they told us “Our customers spoke, and we listened. Our brand needed to better reflect how we behave and what we deliver. Without doubt this is the most exciting time of our development since we started the business 23 years ago.

“We took this opportunity to rethink not just our name, but our entire brand. We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity, insight6, will now illustrate just how far the company has come. We shall continue to put our customers first and listen to what they need as well as being ahead of the CX development curve.”

The insight6 team of Customer Experience Directors

Over the last five years, businesses (and their competitors) have started to use a wider range of CX tools as opposed to exclusively using the traditional mystery shopping service.

The new brand, insight6, reflects these changes in the market and the full range of services that it provides across the UK and Ireland which include customer journey mapping, a full suite of multilevel employee development courses, digital insight surveys, business mentoring and CX surveys.

insight6 are unique for six reasons:

  1. In Scotland, your Directors are local – which means you see them, and and they partner with you and your business. As well as being CX experts they deliver world class training and mentoring and help business innovate and improve their customer’s experience.
  2. The CX products help businesses understand how their clients feel at all stages before, during and after the customer journey.
  3. Its feedback is easy for the customer to understand, through the new CX portal.
  4. It has developed a 6-stage process – icx6 – which helps develop the very best customer experience for clients’ customers.
  5. The team are sector specialists able to benchmark CX findings to help clients define where they are positioned in today’s market.
  6. Transformation comes as standard as we are a one stop shop for all your business measurement and support needs.


A new website has been launched as part of the change. Head to to see the full range of services.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here