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News & Blog


Posted: 5th September 2023

Cruden Homes is poised to unveil an innovative development of new properties that is set to change the face of home buying.

The award-winning housebuilder is collaborating with property technology experts, Pixel and estate agents, Monarch Legal to create an exciting customer experience that responds to the changing requirements of modern-day buyers.

West Craigs Green, Cruden Homes’ latest residential development, will launch this Autumn. Ideally positioned in the heart of west Edinburgh, it will comprise of 122, one-two- and three-bedroom apartments, many with balconies, together with three- and four-bedroom terraced and semi-detached houses and townhouses, all with private gardens.

But the way that potential house buyers can view and choose their property is shaking up the market, allowing them to explore the development, take a virtual tour of each house style, and tailor-make their new home before it is even built.

Thanks to innovative new technology, which can all be viewed from a phone or laptop, the system’s pre-sale HomeSelector allows prospective buyers to enjoy a virtual walk-through of the development and view the inside and outside of every home. They will even be able to see the size of each garden or balcony, view the proximity to neighbours’ homes, and find out more about points of interest in and around the development and local area.

Enhancing the full buying journey, those who have purchased a property will be able to use the OptionsSelector to choose their own tailored design options and track any upgrades. This easy to use, intuitive state-of-the-art technology makes everything ‘real’, allowing buyers to explore options and experiment with different design looks in extremely accurate detail. They can also select kitchens, bathrooms and carpets, tailor-make any extra features and take time to involve the whole family in making a house their home.

Hazel Davies, Sales and Marketing Director at Cruden Homes said:

“Buying a new home is one of the biggest purchases that we will ever make, so home buyers want to make more informed, considered decisions. This dynamic system allows potential home buyers to completely customise their actual home, shortlist their preferred properties and compare them on the platform so they can get a really clear picture of the whole development and home of their choice, without having to leave the comfort of their couch. West Craigs Green offers a fantastic location in the Capital with so many options to choose from. I urge anyone interested in this contemporary new development to register their interest today, so they are ready to snap up their dream home as soon as we go live this Autumn.”

Cat Smith, Founder of Pixel said:

“This new development offers a huge leap forward to house buying in an increasingly tech-savvy market. Today’s home buyers now demand greater flexibility, transparency and choice to be able to see and customise their home in the same way they would expect with a new car. Cruden Homes is showing great commitment to ensuring its buyers have an all-encompassing experience which lets them visualise their home from the get-go.

“This partnership is the first of its kind, with an estate agency agreement that allows us to showcase the development to its full potential by giving buyers the virtual experience both before and after they purchase their home. Alongside Monarch, we are delighted to partner with Cruden Homes to help bring their vision to life using our new technology that really does set an exciting blueprint for the future of new home buying.”

Home buyers can register their interest by visiting: or by calling 0131 600 0095

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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