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Business Update with Royal Edinburgh Military Tattoo

Business Update with Royal Edinburgh Military Tattoo

@ Edinburgh Castle Castlehill Edinburgh Mid Lothian EH1 2NG

13th March, 2019 08:30-10:30 Event 35.00
Our first Business Update for 2019 features Rucelle Soutar is the Chief Operating Officer with The Royal Edinburgh Military Tattoo.

Rucelle Soutar has worked with the organisation for five years. Rucelle was originally appointed as Head of Finance and is a Chartered Accountant (ICAS) and Chartered MCIPD with over 20 years’ experience in a variety of private, public and voluntary sector organisations. Rucelle was appointed COO in October 2018 the key role of which is driving the operational activity to achieve the organisation’s ‘Strategy for Growth’. The strategy aims to double turnover to £20 million, increasing its global audience and sustain its charitable giving at £1 million every year.  

Having already staged hugely popular shows in Australia and New Zealand in the last 15 years, the Tattoo aims to significantly develop its operations by securing overseas tours in China, Australia and Canada from 2019 onwards. The ambition to attract a global audience of 1 billion across multiple channels by 2025 - a tenfold increase - is the next step in change for the organisation whose annual Edinburgh show is hugely popular but is bound by the physical size of the Edinburgh Castle Esplanade at 8,800 seats per nightly show. 

The Tattoo sells 220,000 tickets for its Edinburgh show each August, generating £77 million annually for the UK economy and a further £30 million value added in full-time employment. The 2016 performances in Australia and New Zealand generated more than 240,000 tickets sales and the shows delivered a combined estimate of £50 million gross economic impacts to the cities of Melbourne and Wellington.


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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