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Edinburgh, an Historic City at the Forefront of Digital

Posted: 15th June 2015

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After a successful period of sustained growth Passion.Digital, a London-based digital marketing agency, are expanding into new territory with the launch of an Edinburgh branch.

Edinburgh is quickly becoming one of the most popular locations for digital professionals and tech start-ups, not to mention the tech-savvy businesses that already call the Scottish capital home.

The quality of digital connectivity in the city is about to get even better, as Edinburgh is set to join the Gigabit revolution. In March of this year a leading network infrastructure provider CityFibre confirmed it will construct 150km of ultra-fast, pure fibre network in Edinburgh:

“Edinburgh will have a unique selling point as one of the foremost digitally connected locations anywhere in Europe and we are delighted to see CityFibre continue its investment in Scotland,” said CityFibre’s city development manager, James McClafferty.

There is no shortage of businesses waiting to take advantage of the city’s new, ultra-fast broadband. CodeBase, a vibrant co-working space in the city centre and an incubator for tech start-ups, is seeing rapid growth in the number of creative digital firms putting down roots in Scotland’s capital:

“The fact that CodeBase tripled in size to become the UK’s largest tech incubator in the space of a year is proof that the Edinburgh tech scene is on the up and up. We’re very excited to see what our second year brings!” said Oliver Littlejohn, Community Manager at CodeBase.

Edinburgh’s business landscape has traditionally been dominated by the financial services sector and blue-chip head offices, but recent years have seen a surge of digital talent within the city. It seems fitting, then, that Passion Digital’s search for a new office location ended in Edinburgh.


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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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