Eden shortlisted for two national marketing awards
Chamber member Eden Consultancy Group have been shortlisted for two national marketing awards by the British Council of Shopping Centres (BCSC). The prestigious 2015 Purple Apple awards recognise innovation and excellence in town centre and shopping centre marketing.
Eden’s submissions for Best Event Marketing and Best Marketing Team award categories were made in conjunction with Howgate Shopping Centre, part of Ellandi – one of the UK’s leading investment managers in community shopping centres.
The Eden team’s shortlisting for Best Event Marketing formed a unique partnership between Howgate, The Royal Commission on the Ancient and Historical Monuments of Scotland (RCAHMS) and Falkirk Community Trust. Designed and produced by Eden, the free exhibition in one of Howgate’s retail units combined unique aerial photography and museum artifacts – offering members of the public the chance to participate and interact. In excess of 7,000 visitors attended during the five weeks that it was opened, attracting significant press and radio coverage in addition to social media buzz. Eden’s further award shortlisting recognises their work with Howgate during the course of 2014 including a hugely popular sports-based ‘Wee Champions’ campaign linked to the Commonwealth Games and a thought provoking commemorative display of the World War 1 Centenary.
Commenting on the shortlisting Howgate’s General Manager Suzanne Arkinson said:
“We’re delighted to have been shortlisted in partnership with Eden. The submission judging criteria is extremely demanding and considers applications from all over the UK so to have been shortlisted for two Purple Apple awards is quite an achievement. The fantastic response we’ve seen from our customers over the course of last year tells us that what we’ve been doing for them is unique. It’s great to see that our successful approach has been recognised not only by our customers but also by key players within our business peer group”.
The overall winners will be announced at the prestigious BCSC Purple Apple Marketing Awards ceremony in London on 7th May 2015.