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News & Blog

Developing a sustainable employer brand for your business

Posted: 15th September 2017

Everyone that engages with a business forms an opinion based on their experience. Their opinion is the brand, and in this highly connected and communicative world, reputation is in their hands.

The University of Edinburgh Business School and Emperor are hosting an event on the 10th of October exploring how to craft, launch and sustain a successful employer brand.

With speakers from AG Barr, RBS and the Recruitment & Employment Confederation (REC), this event specifically examines the role of the employer brand in attracting and retaining the right candidates, making good hiring decisions and delivering a candidate experience to positively impact brand reputation. Leadership, HR and communications professionals, will benefit from key learnings taken from new market research, real world case studies, insightful presentations and the opportunity to engage with peers.

This is a complimentary event but places are limited so please register to secure a place at

Event details:
Tuesday 10 October 2017
17.30 – 20.15 (tea, coffee and networking from 17.00)
University of Edinburgh Business School
29 Buccleuch Place
Edinburgh EH8 9JS

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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