Apple pay comes to Edinburgh: what you need to know

At mid-day yesterday there was a series of mobile phones buzzing and then people frantically typing in numbers and taking pictures of their credit cards. Why? Because Apple Pay was finally activated in the UK. The launch of this new contactless payment system has the potential to change the way…

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Writing has never been so important in the marketing mix

It has always been the role of the professional creative copywriter to come up with a clever strapline and ensure that the advertising content is honed to perfection. But now, with the explosion of web and social media, every marketing professional has to take writing seriously, to find ways of…

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3 things SMEs can learn from FinTech

The world of FinTech is exploding. Here in the UK we are right at the epicentre of a revolution in the financial services. There has been a lot of speculation regarding how this young sector has disrupted one of the most stable sectors in the World and what the future…

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Building confidence through infrastructure investment

The growth in our capital city's infrastructure continues to deliver economic success, growing employment opportunities and is creating an even stronger ambition and desire to move even faster amongst all key stakeholders.

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Inspiring the ‘yuccies’ into work

In an age where technology moves as fast as fashion and even the naming of a generation (the hipster has died folks, here comes the “yuccie” or young urban creatives), how does our educational system keep up and ensure that students leave their course equipped to handle the vagaries of…

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SALES – IS IT A FOUR-LETTER WORD?

When I make presentations to schools, I always ask the audience whether they have a clear idea of what type of job they want to do when they start work.  I then ask them if they want their future job to be in the world of “sales”.  Regardless of how…

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Make the most of your LinkedIn company page

Your personal LinkedIn profile may be up to date, filled with keywords, skills and an appropriate photo, but LinkedIn doesn’t stop there when helping you to generate leads. Company Page usage has gone up from 24% to 57% between 2013-2014, highlighting the fact that consumers find them useful tools and…

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Business Resilience – How to overcome all the hurdles that come our way…

Being a leader or manager can be a challenging and lonely role especially in a SME company. On a day-to-day basis often alone you are required to deal with a wide variety of challenges from growth opportunities and customer complaints through to staffing issues and operational matters. It can often…

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How To Be A Thought Leader On LinkedIn

Being seen as a credible expert in your chosen field can do wonders for your business and brand, as it means many look to you as an authority on certain subjects. This is a well sought after status, but one which takes perseverance and patience to reach – and so…

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5 LinkedIn Marketing Tips To Generate Leads

A recent study revealed that of all B2B leads generated through social media over 80% came through LinkedIn. It offers business professionals a great opportunity expand their professional business network through search, group discussions, direct mail, targeted advertising and much more.

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