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Armed Forces Day 25th June 2016

Posted: 30th May 2016

Armed Forces Day, on Saturday 25 June, is the big day in a week of celebrations honouring the amazing contribution of the UK’s Armed Forces. The week is a great opportunity for businesses to show what they are doing to support our nation’s brave men and women.

One of the most important parts of Armed Forces Day is getting people across the nation to demonstrate their respect and gratitude for the Armed Forces, past and present. In 2015, hundreds of members of the public joined celebrities in saluting the Armed Forces and this year we’re really keen to get business more involved.

We would like to encourage businesses to show their support within the workplace and on social media during the week leading up to 25 June. There are several ways in which business can join in – you can be as creative as you like:

Start the week by flying the Armed Forces Day flag on Monday 20 June

Post a photo or video saluting the Armed Forces on your social media channels using the #SaluteOurForces hashtag or send it to us via for us to share

Show how your business is “saluting” the Services by offering or highlighting discounts, deals, events or support in public, the workplace or online (website or social media)

Get local offices to join in by posting images of group salutes

Encourage Armed Forces employees (Reservists, Service leavers or veterans) to talk about their military experiences as well as how their employer has supported them. They could even teach colleagues how to salute ready for a team photo!

Get involved in or hold a local Armed Forces Day event

Host a salute photo booth in your retail space

Play the Armed Forces Day promotion video on television displays or on your website

Take a look at some of the ways businesses showed their support last year:

British Airways took part in a special photoshoot to promote that they are forces-friendly whilst also holding workplace presentations and engagement events


BT used the information band on the BT Tower to increase awareness of the #SaluteOurForces campaign


The AA re-signed their Armed Forces Covenant and hosted British Army stands in their offices in order to engage with employees interested in joining the Army Reserves


We look forward to seeing how you all “salute” the Armed Forces this year. Contact your DRM account manager or Regional Employer Engagement Director (REED) to discuss how your organisation can support Armed Forces Day 2016.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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