Leading charity Alzheimer Scotland, has announced they’re to be supported by digital marketing agency, Passion Digital’s Edinburgh branch, with their Google advertising strategy.

Passion Digital, an award-winning agency who provide affordable and effective online marketing solutions for businesses, have a have a strong history in the third sector and broad expertise in the charity marketplace.

They are doing this work pro bono to help Alzheimer Scotland, who provide a wide range of specialist services for people with dementia and their carers.

Passion Digital Edinburgh are going to be supporting the charity to help enhance their Google Ad Grants account. Google Ad Grants is a non-profit variation of Google’s advertising platform Adwords, whereby not-for-profit organisations are entitled up to $10,000 per month of AdWords advertising, for free, to promote their charity on the Google Search. This free funding has been made available to help non-profit organisations expand their digital presence and achieve their online goals, whether this is to help build brand awareness, raise donations or recruit volunteers.

Paddy O’Neill, Managing Director comments, “It’s vital that charities keep pace with the digital sphere, and progressive non-profits such as Alzheimer Scotland recognise that. We’re delighted to be helping promote such a worthwhile cause and continuing our commitment to the third sector in Scotland and the wider UK.”

Matthew Adams, Digital Marketing Manager from Alzheimer Scotland comments, “Passion Digital have been a joy to work with – experts in their field, always willing to help and made up of friendly staff. Would recommend to anyone looking to boost their digital presence.”