COMPETITIVE EDGE—2016

Business Development Course,
12.30pm to 5pm, The Yard, 22 Eyre Place Lane, Edinburgh EH3 5EH

Thursday 23rd June – Limited Availability
Thursday 22nd September – Good Availability
Thursday 24th November – Good Availability

In a competitive market, particularly where it is difficult for prospective clients to differentiate between services offered by various firms, being successful is about building powerful relationships. With the opportunities going to the person that is liked and trusted the most, there is a clear competitive edge to being the best at gaining, retaining and persuading clients; your network will grow, your confidence will flourish and even the most audacious targets will be possible.

This free half-day event looks at all the aspects that are vital for ensuring successful business and relationship development, from being liked and trusted through to long-term relationship building. It is an interactive learning and development course that combines case studies, practical learning, hands-on training and one-to-one coaching. It draws on the experience of Boundaries Edge, a company with staff from backgrounds in the British Intelligence Services, business psychology and Fortune 500 companies. As they will explain, the ability to gain, retain and persuade secret agents across the world is fundamentally the same as operating within the corporate world, albeit that it is not always a matter of life and death… well not all of the time.

Benefits:
Learn how to create favourable and lasting first impressions
Build long-term relationships more effectively than our competition
Ensure a high rate of target to client conversion
Use cutting-edge techniques to persuade clients
Build personal confidence for networking events

This unique event is hosted jointly by The Yard www.theyardscotland.org.uk and Boundaries Edge ww.boundaries-edge.com. The course is designed for mid-senior level managers/ partners to help them develop and hone their business development and networking skills.

Participants will ultimately be able to deliver greater benefits to their companies through:
More clients. A better prospect to client conversion rate.
Better client retention. A more loyal customer base.
Better network. A network that delivers further clients to the firm.
Better intelligence. A better understanding of the clients and the marketplace.

Event Programme
12.30 Light lunch and The Yard tour
13.00 Part 1 – The Human Mind: Why we like/trust certain people and not others
14.00 Part 2 – Liking: How to ensure you and your brand are liked
15.10 Part 3 – Contact/ Cultivate: How to initiate and develop business relationships
15.50 Part 4 – EX CORPORATE AGENT
16.50 Summary & Close

Bookings
To deliver a high quality experience, places are strictly limited to 12 per course. A reserve list is also in operation. For bookings please contact Jenny MacDonald at 0131 476 4506, or at jenny@theyardscotland.org.uk