W Edinburgh has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising 2,500 preferred suppliers in 100 countries. According to Ken Millar, General Manager of W Edinburgh, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $35 billion annually, making the network one of the most significant players in luxury travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Ken Millar. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

W Edinburgh joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. W Edinburgh’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

W Edinburgh, which opened in November 2023, is more than just an Edinburgh city hotel, it immerses you in the spirit of the festival capital of the world. The unique rooms and suites of this modern, luxury 5-star hotel are anything but expected. Breathtaking dining and specialty bars bring inspired new flavours to the city from the signature restaurant SUSHISAMBA and award-winning speakeasy cocktail bar, Joao’s Place, to the W Lounge and Deck – the hotel’s destination rooftop bar with the finest 360-degree views of Edinburgh and beyond. W Edinburgh has tailored a variety of perks and amenities for Virtuoso travellers including an upgrade on arrival, subject to availability; daily full breakfast for up to two guests per room or suite; $100 USD equivalent hotel credit to be utilized during their stay; a customized Virtuoso amenity and an early check-in or late check-out, subject to availability.

For more information about W Edinburgh, call +44 (0)131 388 8000 or visit www.wedinburgh.com.

Discover W Edinburgh’s Virtuoso listing.