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UoE Business School to host ‘How entrepreneurs can harness the interest of the media’

Posted: 3rd October 2017

Public guest speaker event on 17 October at 6.30pm, at the University of Edinburgh Business School

The Business School’s Entrepreneurship Club invites you to find out about how entrepreneurs can most effectively promote themselves on a limited budget.

This event is free and open to all. Michelle Brown of Michelle Brown PR makes a welcome return to the Eclub to draw upon her 20+ years of experience in the PR industry to give insights into how entrepreneurs can make the most of PR.

In her presentation, Michelle will cover the following points including, how to create a PR story and stand out from the crowd, how the media works and how to maximise exposure across all media platforms, on a limited budget. She will also illustrate her talk with case studies and will answer questions from the floor.

Michelle will be joined by Ali Wyllie, Founder of Run the Sights who will provide examples of a good PR story.

To register for this, and any other free event at the Business school please visit https://www.business-school.ed.ac.uk/about/events

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Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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