During the Covid-19 outbreak, the Chamber is offering a range of digital events and webinars to support business.

Understanding Promotion in Business

Understanding Promotion in Business

@ Edinburgh Chamber of Commerce Delivered Online Midlothian

27th November, 2020 12:30-15:00 Training 60.00-85.00
This workshop is suitable as a follow on from the brand workshop or for businesses who understand their branding and would like to take the next steps in promoting their business.

You know who you are and who your audience is, now what is the next step? You need to create a promotional plan to speak to your audience in the right way, at the right time, in the right place.
Course outline:

We will introduce the concept of promotion and the importance of it in communicating what you do.  Exploring the elements of a promotional plan to understand what is included and why for delegates to then apply this to their own business. For the promotional plan, we explore audiences and media consumption, through recent stats on media consumption alongside tools and activities that can be carried out by delegates to form their promotional plan. 

Once the promotional plan elements have been explored, we will move into outlining the steps involved in the implementation stage, and within this the importance of a test and learn phase at the start of a campaign and how to use learnings to refine activity.
A follow up consultation call of 1hr will also be offered to each delegate attending the workshop.

Course Outcomes:   
  • Create promotional objectives based on marketing strategy. What do you want to achieve with your promotional activity? 
  • Develop customer personas to identify media consumption
  • Explore promotional mix and evaluate media/promotional tools with a focus on social media and digital platforms.
  • Understand elements required to create a promotional plan.
  • Outline steps to implementing, testing, and refining a campaign.

Zoom Video call with breakout sessions. Workbooks will be provided in advance of the workshop.

You may also be interested in our Developing your Business Brand workshop that is related to this session - Delegates booking onto both the branding and promotions workshop will automatically receive an additional £20 discount at checkout on the cost of the promotions workshop.

Course Director: Shona Watson

Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact 

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced

Cancellation Policy: Click Here

Please note:

During this current Covid-19 pandemic we are starkly aware of the struggles and cash pressures businesses are under.  To support our customers during this time we have significantly reduced the price of this workshop for both members and non-members. Members make a saving of £35 per booking and non-members £50. 

This course uses live Zoom video conferencing facilities.  Those who have booked to participate in the course will receive an email approx. 24 hours before the training starts with full joining instructions and a registration link.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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