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Search Engine Optimisation (SEO) - An Introduction

Search Engine Optimisation (SEO) - An Introduction

@ Edinburgh Chamber of Commerce Delivered Online Edinburgh Midlothian EH2 2LE

8th December, 2021 09:30-16:30 Training 195.00-250.00
This is a hands-on practical workshop that focuses on the fundamentals of SEO for Google to help get your website featured prominently and more often in Google and other search engines.

As soon as you have registered for the course, the trainer will contact you to go through your objectives and challenges so that the course content will be highly tailored to your unique needs.  The will also be able to suggest and assist in any technical set-up that might be required ahead of the course.

Morning session: Theory

  • What is SEO compared to PPC
  • What are the difference ways to show up on Google (Website, maps, video, images etc)
  • How does Google decide who shows up
  • How to choose your battles and beat the competition
  • How to do keyword research
  • How to do competitor analysis
  • How to set your site up for success
  • How to incorporate SEO into your business process for ongoing improvement
Afternoon Session: Practical
  • Implementing Google Search Console
  • Creating an xml site map
  • Getting your site indexed
  • Creating your personalised SEO weekly workflow around:
  1. Identifying demand,
  2. Create great content
  3. Get traffic
  4. Assess
  5. Repeat
 Who should attend?

This course is aimed at delivering the business outcomes of SEO and as such will  be well suited for marketing professionals looking to use SEO as a marketing tactic, as well as business openers looking to get a deeper insight into what SEO can do, how much you should do yourself and how much to outsource.
This is a beginner to intermediate level course that covers the fundamentals. This will be good if you are new to SEO, if you need a refresher, or if you have specific questions needing answered.

Learning outcomes:  

You will leave this course with a solid understanding of what SEO is, how it works, what you can use it for, and most importantly, how to increase your visibility when people are searching on Google.

Trainer info: Lina Polka

Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

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