During the Covid-19 outbreak, the Chamber is offering a range of digital events and webinars to support business.

Marketing Your Business - Trams Business Support

Marketing Your Business - Trams Business Support

@ Edinburgh Chamber of Commerce Delivered Online Edinburgh Midlothian EH2 2LE

20th May, 2021 13:30-16:30 Training
The Edinburgh Chamber of Commerce is offering complimentary business support to businesses experiencing hardship along the extension route, which is fully funded by Trams to Newhaven. To select and book your training course(s) contact us directly at:

This workshop has been developed specifically for small to medium businesses, entrepreneurs and professionals who either directly or indirectly have responsibility for marketing functions but have limited prior specific marketing knowledge and understanding.

We take a gentle but steep curve towards equipping you with the relevant knowledge and practical skills to build an effective marketing plan helping you achieve and exceed your business goals and target sales. 

We cover marketing tactics, such as email, SEO, SEM, social media (organic, paid), Google Ads, content creation.  We then look at which platforms are best suited for particular kinds of business, products and services. 

Who should attend
This workshop is ideal for small to medium sized businesses owners, and solo entrepreneurs.

Learning Outcomes
  • Understanding what the best practice techniques are in marketing
  • Development of a marketing plan that is suitable for your business / industry
  • Features and benefits of a marketing plan
  • How to understand and develop an analysis of the marketing environment
  • Discriminate between good and bad marketing practices
  • Understand marketing terminologies and tactics with examples
  • Identification of the most appropriate digital / social platforms to use
Course Director: Lina Polka

Train your team:
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact

The ECC training experience:
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
Practical training methods - Theory and practical based training to take back to the office
Small class sizes - No more than 15 people to ensure you get the most from our trainers
Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
3 learning levels – Beginner /Introductory, Intermediate and Advanced


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here