The Edinburgh Chamber of Commerce boasts one of the most dynamic, diverse and business event calendars in Scotland.

Marketing Essentials for Business

Marketing Essentials for Business

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

26th March, 2020 09:30-16:30 Training 195.00-250.00
This one day practical and interactive workshop is designed for delegates to get a broad overview of the current best practice marketing essentials for their business.  If you’re feeling a little overwhelmed and not sure where to start with marketing your business or just want to review and appraise your current strategy then this training course is ideal for you. 

You will develop an up to date Marketing strategy for your business and have a greater understanding of the tools and techniques that you should be using to promote your brand and business. 

Who should attend?

This course is designed with both the absolute beginner and experienced marketers in mind.  Anyone responsible for promotion of the business and involved in any form of external communication with customers will benefit from this.

Learning Outcomes:

- Understanding what the best practice techniques are in marketing
- Development of a marketing plan and up to date strategy that is suitable for your business
- Benefits and features of a marketing plan
- How to set a marketing budget
- Identification of sources of competitive advantage and your business U.S.P.
- What marketing activities you should be adopting to maximise your exposure to customers and promote your band 
 Course Director:

Founder of Edinburgh’s The Marketing Mentor, strategist and trainer Ann Robb combines up-to-the-minute expertise in digital marketing and social media with an extensive, 20-year background in traditional marketing and entrepreneurship. As the Marketing Mentor, Ann uses her expertise to guide corporates and start-ups in how to focus investment in marketing for the maximum possible return.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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