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LinkedIn & Twitter, B2B Digital Marketing Masterclass

LinkedIn & Twitter, B2B Digital Marketing Masterclass

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

13th September, 2019 09:30-16:30 Training 195.00-250.00
LinkedIn & Twitter, B2B Digital Marketing Masterclass:

This workshop shows you how to grow your Business by transforming your B2B digital marketing activities on LinkedIn and Twitter through defined and focused strategies aligned to business objectives.

Who should attend?
- Marketing professionals
- Business Owners
- Sales personnel
- Customer service staff 
It is assumed participants will have some basic knowledge and understanding of the fundamentals of digital marketing and social media platforms.

What is covered?
- Identifying and accelerating engagement with target customers
- How to develop a detailed B2B strategy and content calendar
- Understanding how to apply B2B digital strategic marketing models
- Align B2B digital marketing strategy with business and sales objectives
- Learn how to use LinkedIn and Twitter for B2B lead generation, nurturing and sales
- Creating compelling B2B digital marketing campaigns
- Collection and analysis of B2B customer insights
- Develop a compelling B2B content marketing plan 
- Understanding key success factors of B2B digital marketing implementation
- Budgeting for B2B digital marketing – paid versus organic options
- Using the latest applications of LinkedIn and Twitter

Business Benefits:
- Digital Marketing B2B strategy clearly aligned to business objectives
- A robust process for generation of new and viable customer leads
- Increased sales and repeated custom
- Potential to communicate with global audiences
-  Fresh thinking to inform your B2B digital marketing plan

Course Takeaways:
- Printed and digital slide-deck of everything covered
- Learn from real case studies that your course director has worked on
- Exercises within the session to ensure full comprehension
- An outline B2B marketing plan that you can implement in your business

Course Director:
Digital Marketing Director and Planner for web based marketing and communication company Social Tailor, Colin Gilchrist has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with Zappos.com, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

Colin helps take and develop your understanding of social media to another level. He works to evolve your thinking to ensure you understand the depth and breadth of social media, how it can work for you, against you and how you should manage it. He helps you understand how to communicate your messages in the right way, in the right style, on the right platform and manage it in the right way to drive and develop your social media offering and engagement with your brand.
James Abbott, Digital Marketing, Digi-Geeks Ltd

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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