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LinkedIn Masterclass: The Complete Guide to Personal and Business Development

LinkedIn Masterclass: The Complete Guide to Personal and Business Development

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

2nd March, 2022 09:30-16:30 Training 195.00-250.00

LinkedIn is without doubt the world’s premier B2B social media platform. With over 650 million users worldwide, it really is the best place to manage your professional identity and build and engage with your professional network.
Since its launch in 2003, LinkedIn continually undergoes new updates, developments and iterations. All too often users struggle keeping up to date with these changes.  This can prove costly in terms of profile visibility and business reputation online. 
Join us for this full day practical Masterclass with Ann Robb.  Ann brings you the most up to date relevant training on LinkedIn.  She teaches delegates how to harness its full power to maximise their professional profiles and business development opportunities on the platform. 

Who should attend?

This course is aimed at all users of LinkedIn.  It is ideal for anyone who has set up a business or personal profile on LinkedIn would like to improve their use of the platform for core B2B marketing and development purposes.  This workshop covers the basics and quickly moves to include intermediate and advanced features of the platform.

Learning outcomes:
  • Best practice in setting up of personal and business profiles
  • How to market yourself, increase visibility and reputation
  • The etiquette of LinkedIn Posts and Articles
  • Mastering the marketing tools of LinkedIn – Campaign Manager, Sponsored Content etc.
  • Building and targeting your audience
  • Developing and growing your Brand
  • Generation of cost-effective leads
  • Unlocking sales opportunities
  • Measuring success and LinkedIn metrics
  • How to optimise future marketing activities
Course director: Ann Robb
Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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