During the Covid-19 outbreak, the Chamber is offering a range of digital events and webinars to support business.

How to prepare for TV and Radio Interviews

How to prepare for TV and Radio Interviews

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

30th November, 2020 09:30-16:30 Training 195.00-250.00

Being interviewed by journalists can be one of the most stressful events you will experience. The key to success is to learn the skills and techniques that will help you establish and maintain control during the interview and to practice them in highly authentic conditions.
Discover our secret sauce for your key messages! This is a practical and strategic media training and coaching workshop for businesses that will take you to a higher level of media understanding, regardless of your current level of experience.

Who should attend?

Anyone who has to speak to the press or take part in TV or radio interviews.  This is an advanced level course

Learning Outcomes:
  • Preparing for an interview
  • Building an on-going, credible image
  • Getting your point across in a clear, coherent, fashion
  • Defining your key messages
  • How to give direct, memorable and irresistible quotes
  • Active listening
  • Safely offering professional opinions
  • Delivering bad news and controversial issues
  • Working with print, radio and television journalists
  • Practice recorded Interviews with a broadcast journalist
  • The 5 W’s: What, Where, When, Why, Who
  • Practical hints and tips
  • Your first reply
  • Your knowledge counts
  • Trick questions and tricky questions
  • Crisis Media Interviews
  • Body language and tone of voice
  • Beginning and ending strongly
  • Relaxing and overcoming nervous tension
  • Using natural personality
Course Director: Mark MacKenzie Smith

Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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