The Edinburgh Chamber of Commerce boasts one of the most dynamic, diverse and business event calendars in Scotland.

How to prepare for TV and Radio Interviews

How to prepare for TV and Radio Interviews

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

15th January, 2020 09:30-16:30 Training 195.00-250.00

Being interviewed by journalists can be one of the most stressful events you will experience. The key to success is to learn the skills and techniques that will help you establish and maintain control during the interview and to practice them in highly authentic conditions. Discover our secret sauce for your key messages! This is a practical and strategic media training and coaching workshop for businesses that will take you to a higher level of media understanding, regardless of your current level of experience.

Who should attend?

Anyone who has to speak to the press or take part in TV or radio interviews.

Learning Outcomes:
  • Prepare for an interview
  • Build an on-going, credible image
  • Get your point across in a clear, coherent, fashion
  • Define your key messages
  • Give direct, memorable and irresistible quotes
  • Listen properly
  • Safely offer professional opinions
  • Deliver bad news and controversial issues
  • Working with print, radio and television journalists
  • Practice recorded Interviews with a broadcast journalist
  • The 5 W’s: What, Where, When, Why, Who
  • Practical hints and tips
  • Your first reply
  • Your knowledge counts
  • Trick questions and tricky questions
  • Crisis Media Interviews
  • Body language and tone of voice
  • Beginning and ending strongly
  • Relaxing and overcoming nervous tension
  • Using natural personality
 Course Director - Mark MacKenzie Smith:

From air traffic control to owning a brand agency, treading the boards to flying airships, working in the private, public and third sectors, Mark has done some interesting stuff.  He shares his considerable management and training knowledge through his presentation and media training workshops.

His delivery style is relaxed and good humoured, he takes professional and personal life experiences and slots them into practical tried and tested learning sessions creating workshop content that delivers what it promises, and works!

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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