Google Ads - Introduction

Google Ads - Introduction

@ Edinburgh Chamber of Commerce Delivered Online Midlothian

9th February, 2022 09:30-16:30 Training 195.00-250.00

Google is the most popular advertising platform on the planet. This course will give you a solid grounding in the fundamental skills you need to succeed on Google Ads. This is an engaging combination of relevant theory and real world practice to help you become and AdWords master.
Shortly after you have registered for the course, your trainer will contact you to arrange access to your Google Ads account and have a call with you to go through your objectives and challenges so that the course content will be highly tailored to your unique needs.
If you do not yet have an Ads account then the trainer will contact you to help you get all the set-up done ahead of time so that you will gain maximum benefit from the training on the day.

First session, Theory:

  • How Pay per Click works
  • The difference between natural SEO, PPC search results and Display advertising
  • Set up for Success
  • Creating an Ads Account
  • Understanding Account Structure (Campaigns, Ad Groups, Adverts, Keywords)
  • How to choose the best keywords
  • How to Set a Budget for maximum ROI
  • Understanding bidding strategies for different types of businesses
  • What makes a good landing page?
  • Understanding and using quality score
Second Session: Practical examples and case studies: Here we will take a deep dive into specifically applying the concepts to your business.  Getting your hands dirty and your skills sharpened!
  • Ad Campaign Workshop – How to create effective Google Ad Campaigns
  • Creating ad Ads Campaigns for Product Companies
  • Creating ads for Service Businesses
  • Utilising Ad Extensions to enhance your campaigns
  • Introduction to Re-Targeting (how to follow people around with your ads)

Who should attend? 

This is an introductory to intermediate level course.  It’s ideal for anyone wishing to learn how to use or is responsible for Google Ads within their business.

Learning outcomes:  
  • By the end of the day you will be able to:
  • Plan and effective Google Ads campaign
  • Understand the different ways of advertising on Google
  • Effectively set up the accounts and tracking for effective management of your Google Ads account
  • Develop engaging adverts to connect to your market
  • Create effective  account structure for maximising ROI
  • Analyse campaigns for optimisation
  • Use tricks and shortcuts to fast track your success

Course director: Lina Polka

Train your team:
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

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