During the Covid-19 outbreak, the Chamber is offering a range of digital events and webinars to support business.

Email Marketing For Business

Email Marketing For Business

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

24th March, 2021 09:30-12:30 Training 95.00-135.00
Email marketing is quite simply one of the most successful internet tools. It’s a direct route to speak to your customers and sales prospects, developing your relationship with them and increasing the chances of a sale. It’s also a vital way of increasing traffic to your website and ensuring that your visitors are relevant, engaged and interested in your offer.
Who should attend:

This course is ideal for anyone responsible for email marketing within their business.  If you're new to your role this will give you a good grounding on best pratices of email marketing.  For those of you who already have experience, this will be an excellent refresher and it will bring your skills up to date.

Learning Outcomes:
  • Why email marketing is important
  • What matters in a newsletter
  • Good and bad examples of email newsletters
  • How to write headings, content, calls to action
  • Hints and tips on the psychology of selling
  • How to measure success
  • Choosing an email management system
  • How to operate in line with GDPR
 This is a practical workshop, with a strong focus on writing the very best content for your email newsletter. Brush up on your copywriting. Learn new marketing techniques. Head back to the office with fresh ideas, relevant hints and tips and some copy ready for your next email newsletter. Bring a laptop if you have one.

Course Director: Hilary Phillips

Train your team:

This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here