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Digital Writing Skills

Digital Writing Skills

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

16th January, 2020 09:30-16:30 Training 195.00-250.00
Digital Writing Skills

Written content is the life blood of your website or social media channel. It’s simply the most important thing! Back in 1996 Bill Gates said “content is king” and Google still says “create compelling content”. Come on this course to sharpen up your writing skills and make your digital channels as effective as possible.

Who should come?
If you write content for web or social media this course is ideal. It’s a mix of short, relevant presentations, discussion, tried and tested theory and practical writing activities to help you hone your own approach to creating the best written digital content for your organisation.
This course is ideal if you are new to creating digital content, but also relevant for anyone who works in this area and wants to grow their skills.

What will you learn?
First and foremost you’ll learn writing skills - ones that work in the digital world! You’ll cover a little bit of strategic thinking and planning too, because writing content demands this. Discover how to…
  • Focus content for your audience
  • Get found in search
  • Get your material noticed and read
  • Convert readers into customers
  • Develop ideas for content
Online copywriting is a core skill in the rapidly changing area of digital marketing. This course will ensure that your content is written in a style that works online with a tone that’s just right for your reader.
Go home with fresh ideas and a piece of content drafted and ready to use. 

Trainer Profile
Hilary Phillips writes content for websites most days! And when she isn’t writing, she is working with other people to help them develop the writing skills they need to succeed in business. Hilary’s writing skills courses are fun, intelligent and interactive. She has over a decade of experience delivering training to businesses, public sector agencies and the third sector.

She has worked with the likes of Royal Yacht Britannia, Sky, University of St Andrews, Creative Scotland, Scottish Enterprise, Law Society of Scotland, Scottish Enterprise and many more.

"Hilary is a very knowledgeable and helpful instructor with excellent presentation skills and useful content. The course was great - I came all the way from Norway to attend!"

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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