fbpx
Digital Marketing Strategy

Digital Marketing Strategy

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

26th August, 2020 09:30-16:30 Training 195.00-250.00
Overview:
 
This course is ideal for anyone who wants to understand the essentials of how to deliver an effective digital marketing campaign. We’ll strip digital marketing back to its core; removing buzzwords and jargon, to ensure you leave with hands-on knowledge that you can implement in your business.  

Morning Session:

The Lean Approach: Manufacturing meets Marketing
Lean canvas – Your One Page Business Plan that contains:

 
  • Your customer segments
  • The problems they have
  • The Solutions your provide
  • The channels you use to reach them
  • Likely early adopters
  • The existing alternative they might consider
  • Your unfair advantage
  • Your key metrics you need to track
  • Combine them all in your USP

Afternoon Session:
 
  • Introducing The Marketing funnel concept: customers in at the top, money comes out the bottom, and everything else in between
  • Deciding your channels: How to do research on Google, Facebook, LinkedIn and Twitter
  • Creating ads on Google, Facebook, LinkedIn and Twitter
  • Tracking results on Google, Facebook, LinkedIn and Twitter
  • Getting leads from Google, Facebook, LinkedIn and Twitter
  • How to create and use landing pages on (and off) your website
  • Connecting to your CRM and mailing lists
  • Qualification: turning marketing leads into sales opportunities
  • Reporting using Google analytics
  • Practical examples and case studies.
  • Q and A
 
Who should attend?
 
This workshop is ideally suited for individuals who are actively responsible for marketing within their businesses.  This is an intermediate level course where delegates are expected to be already familiar with the basics of marketing.

Learning outcomes:  

By the end of the day you will be able to:

 
  • Identify and focus into your key customer segments
  • Understand what the best channels are to communicate with your customers
  • Create compelling content and adverts for any channel
  • Speak to your audience as if you had crystal ball and could read their minds and understand their needs
  • Set effective and realistic goals for Digital Marketing activities grounded in data and tracked to perfection
  • Create eye catching marketing campaigns with simplicity and mind boggling effectiveness
  • Bridge the gap between sales, marketing and the business
 
You will leave this course motivated, inspired, relieved and much more confident in your Digital Marketing abilities. You will leave with the knowledge and understanding of what you and your business needs to do to maximise the benefits from your Digital Marketing activities.
 
Course director: John Daniels
Train your team:
 
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here