During the Covid-19 outbreak, the Chamber is offering a range of digital events and webinars to support business.

Developing your Business Brand

Developing your Business Brand


6th November, 2020 09:00-15:00 Training 60.00-85.00

Your brand is not just a logo, it is so much more than that. Your brand at its core is who you are, and how you are perceived by your audience. It's not what you say it is, it’s the overarching experience your audience has with your organisation.
A strong brand is a good story to tell, therefore it is important to communicate that story well.
Course outline:

The online workshop is designed for companies and organisations who are just starting out or for more established businesses who may have changed the direction of their business.
The main focus is to explore who you really are, what you believe in and to develop the core idea of your brand. It will give you the tools to help you define the narrative and communicate your story.
Delegates will leave the session with a brand workbook to further explore the exercises explained within the course. This will allow them to explore and define their brand strategy and take the next steps in their brand identity and bring it to life through design.
A follow up consultation call of 1hr will also be offered to each delegate attending the workshop.
Course Outcomes:  
  • Understand the importance of having a brand and how it can help you grow your business.
  • Discuss how to identify the core purpose for your organisation and how this can attract the right audience.
  • Explore what you do, your values, your audience, and your personality and how to use this communicate your story and position your brand away from your competitors.
    Zoom Video call with breakout sessions. Workbooks will be provided in advance of the workshop.

    You may also be interested in our Understanding Promotions in Business Workshop that follows on from this session - Delegates booking onto both the branding and promotions workshop will automatically receive an additional £20 discount at checkout on the cost of the promotions workshop.
    Course Director: Shona Watson

    Train your team:

    This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

    The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
    Cancellation Policy:  Click Here

    Please note:
    During this current Covid-19 pandemic we are starkly aware of the struggles and cash pressures businesses are under.  To support our customers during this time we have significantly reduced the price of this workshop for both members and non-members. Members make a saving of £35 per booking and non-members £50. 

    This course uses live Zoom video conferencing facilities.  Those who have booked to participate in the course will receive an email approx. 24 hours before the training starts with full joining instructions and a registration link.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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