Branding: Exploring the way forward for your brand - Trams Business Support

Branding: Exploring the way forward for your brand - Trams Business Support


2nd March, 2022 09:30-12:30 Training 100.00
The Edinburgh Chamber of Commerce is offering complimentary business support to businesses experiencing hardship along the extension route, which is fully funded by Trams to Newhaven. To select and book your training course(s) contact us directly at:

What is a brand?

We will be exploring this, as well as taking you through the key questions to help you think about your company as a brand. The questions will invite to you explore who you are, who are you here for and where would you like to be. They will help you to identify your values, personality, audience, competitors, and vision for the future to communicate who you are. These answers can help provide the foundation to take your business out into the world and get people talking about it. When a brand is created well, it can drive new audiences, increase awareness, and build trust.

Delegates will leave the session with a brand workbook to further explore the exercises explained within the course. This will allow them to explore and define their brand strategy and take the next steps with their brand and bring it to life through design.

Who should attend
The online workshop is designed for companies and organisations who are just starting out or for more established businesses who may have changed the direction of their business. It will give you the tools to help you communicate who you are

Learning Outcomes
  • Understand what a brand is, the importance of having one and how it can help you define who you are as a business.
  • Discuss how to identify who you really are a business and how this can attract the right audience.
  • Explore what you do, your values, your audience, and your personality and how to use this communicate who you are.

Course Director: Shona Watson

Train your team:
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact

The ECC training experience:
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
Practical training methods - Theory and practical based training to take back to the office
Small class sizes - No more than 15 people to ensure you get the most from our trainers
Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
3 learning levels – Beginner /Introductory, Intermediate and Advanced


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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