During the Covid-19 outbreak, the Chamber is offering a range of digital events and webinars to support business.

Blogging for Business

Blogging for Business

@ Edinburgh Chamber of Commerce Delivered Online Edinburgh Midlothian EH2 2LE

12th November, 2020 09:30-16:30 Training 195.00-250.00

Is your blog channel generating interest? Is it converting readers into customers? Is it helping you develop your reputation? Is it helping you get found in search? Come on this practical blogging course to explore how to plan and write creative, interesting blog content,  get it found in search and shared on social media.

“Businesses that blog get 55% more traffic.”

Who should attend?

If you plan or write content for a company blog this course is ideal. We’ve created a practical day with a compelling mix of blogging activities, including individual and group tasks.

This course is ideal if you are new to creating blog content, or want to grow your blogging skills.

Note: this course focuses on planning and writing content for a blog channel to promote a business, organisation or charity. It is not about personal blogging or making income from blogging through advertising.

What will you learn?
Learn how to manage a professional blog channel that will benefit your business. Develop your content strategy, planning and the practical writing skills you need to create effective content.

Discover how to… 
  • Plan blog content for the long term
  • Critique blog content in your sector
  • Choose structures and approaches
  • Use storytelling techniques
  • Always have new blog ideas
  • Write relevant, engaging content
  • Distribute on social media channels
  • Develop your audience
  • Sustain momentum 
Blogging is an effective and affordable way for companies of all sizes to develop their online presence. Taking time to think, plan and create some distinctive, interesting content will help you to transform your blog and develop your online presence.
Go home with fresh ideas and a piece of blog content drafted and ready to use. 

Course Director: Hilary Phillips
"Hilary is a very knowledgeable and helpful instructor with excellent presentation skills and useful content. The course was great - I came all the way from Norway to attend!"

Train your team:
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here