The Edinburgh Chamber of Commerce boasts one of the most dynamic, diverse and business event calendars in Scotland.

Blogging for Business

Blogging for Business

@ Edinburgh Chamber of Commerce 40 George Street Edinburgh MIDLOTHIAN None EH2 2LE

16th March, 2020 09:30-16:30 Training 195.00-250.00
Blogging for Business

Is your blog channel generating interest? Is it converting readers into customers? Is it helping you develop your reputation? Is it helping you get found in search? Come on this practical blogging course to explore how to plan and write creative, interesting blog content,  get it found in search and shared on social media.
“Businesses that blog get 55% more traffic.”* 

Who should come?
If you plan or write content for a company blog this course is ideal. We’ve created a practical day with a compelling mix of blogging activities, including individual and group tasks.
This course is ideal if you are new to creating blog content, or want to grow your blogging skills.
Note: this course focuses on planning and writing content for a blog channel to promote a business, organisation or charity. It is not about personal blogging or making income from blogging through advertising.

What will you learn?
Learn how to manage a professional blog channel that will benefit your business. Develop your content strategy, planning and the practical writing skills you need to create effective content. Discover how to…
  • Plan blog content for the long term
  • Critique blog content in your sector
  • Choose structures and approaches
  • Use storytelling techniques
  • Always have new blog ideas
  • Write relevant, engaging content
  • Distribute on social media channels
  • Develop your audience
  • Sustain momentum
Blogging is an effective and affordable way for companies of all sizes to develop their online presence. Taking time to think, plan and create some distinctive, interesting content will help you to transform your blog and develop your online presence.
Go home with fresh ideas and a piece of blog content drafted and ready to use. 

Trainer Profile
Hilary Phillips writes content for websites most days! And when she isn’t writing, she is working with other people to help them develop the writing skills they need to succeed in business. Hilary’s writing skills courses are fun, intelligent and interactive. She has over a decade of experience delivering training to businesses, public sector agencies and the third sector.

She has worked with the likes of Royal Yacht Britannia, Sky, University of St Andrews, Creative Scotland, Scottish Enterprise, Law Society of Scotland, Scottish Enterprise and many more.

"Hilary is a very knowledgeable and helpful instructor with excellent presentation skills and useful content. The course was great - I came all the way from Norway to attend!"


Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here