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Bidding to Win: How to Write Tenders & Proposals That Beat The Competition (Without Cutting Prices)

Bidding to Win: How to Write Tenders & Proposals That Beat The Competition (Without Cutting Prices)

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

24th March, 2022 09:30-16:30 Training 195.00-250.00
Learn the secrets about writing winning bids, proposals and tenders (without simply cutting prices) from someone who’s helped over 500 companies and been directly involved in tender wins amounting to over £950million. 
This intensive one-day course will give you the tools and techniques you need to produce high-impact documents in a resource efficient way. You will learn how to access opportunities, how to increase your win rate, sell at higher prices and streamline your bid production process.

Whether you are an owner-manager or part of a large organisation, you will learn what is best for your business and learn from examples of what other companies submit.

Contents include:
  • Motivation, Mindset and Procrastination – getting over the mental hurdles
  • Identifying Opportunities – public sector procurement (including Public Contracts Scotland), private sector contracts
  • The Tender Process - Analysing the opportunity, bid and no bid decisions
  • Understanding the Customer - Customer types and what they like / hate, scoring mechanisms
  • Structuring a Customer Focused Document - Outline planning the document, win themes
  • Topping and Tailing - Executive summaries, appendices and CVs
  • Reviewing and Editing - Proofreading versus reviewing, knowing what to put in and what to leave out
Who should attend?
Business Owners, Managers, Directors and Project Managers.  This course is an intermediate to advanced level workshop.  It’s ideally suited to those who currently undertake bid and tender writing as part of their role or wish to do so in the future.
Learning Outcomes:

You will leave this course with answers to all your questions, including common ones such as:
  • Should I bid for this work?
  • How do I make it customer focused?
  • How do I sell at higher prices?
  • How should I manage the bid team?
  • How do I produce persuasive and professional-looking content?
  • What are win themes?
  • How do I beat the competition?
  • How do I make my tender process more efficient?
You will also gain free access to a valuable knowledge base of expertise, top tips and expert articles. 
Course Director: Anne Farr

Train your team:
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced
Cancellation Policy: Click Here

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