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Events
Advanced Social Media Marketing and Advertising on Facebook & Instagram

Advanced Social Media Marketing and Advertising on Facebook & Instagram

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

14th February, 2020 09:30-16:30 Training 195.00-250.00
As an already experienced marketer you will have some experience, knowledge and understanding of the digital marketing capabilities of Facebook and Instagram.  You will now be looking at how you can fully integrate these platforms to support your organisational business marketing strategy. Looking at both revenue-linked and branding goals and better understanding associated metrics to continually improve campaign performance.

How do you use these digital platforms to support business to consumer campaign objectives? How do you roll-out digital marketing to your business and customers?  Learn these aspects and more on how to create compelling, engaging and eye-catching digital content for Instagram and Facebook with the latest tools, best-practice and techniques to apply.

Who should attend?

This full day workshop is geared specifically to those who are responsible for marketing and managing digital social media platforms within a business.  The course assumes some basic understanding and knowledge of digital marketing and social media platforms. 

Learning Outcomes

- Learn about B2C digital Marketing Strategies, in particular Facebook and Instagram
- Understanding how to apply B2C digital strategic models
- Integrate and align B2C digital marketing strategy with business and sales objectives and KPI’s
- Attract and grow customer base by the creation of passionate followers and brand ambassadors
- Learn how to use Instagram and Facebook to generate and nurture viable leads and future sales
- Understand customer behaviour and journey through mapping and platform analytics
- How to develop eye-catching, compelling and interesting content calendar that supports strategic business objectives
- Identification of key success factors in digital marketing campaigns on Facebook and Instagram
-Evaluation and cost / benefit analysis of paid and promoted campaigns including how to set and agree a viable budget
- Hear about the latest platform updates and how these can enhance your digital marketing and B2C activities
- Best practice techniques when handling a social media crisis or business incident

Course Director:

Digital Marketing Director and Planner for web based marketing and communication company Social Tailor. Colin has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with Zappos.com, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

Testimonials:

I recently attended a series of workshops covering all aspects of social media in business and your own personal brand identity. I was impressed by Colin's knowledge in this area, which was fully backed up with a comprehensive deck of slides and handouts. This was not all theory either, Colin had several real life examples of case studies that he had worked on with clients, being able to demonstrate putting theory into practice and the outcomes.  I can thoroughly recommend Colin for these workshops, which are good value for money - you will not be disappointed.

Pete Higgins, Founder & CEO, UWI Technology Ltd
 

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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