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Events

The Edinburgh Chamber of Commerce boasts one of the most dynamic, diverse and business event calendars in Scotland.

Events
Advanced Facebook Strategies to Increase Sales - Creating more Dynamic Facebook Ads, Groups Messenger & Live

Advanced Facebook Strategies to Increase Sales - Creating more Dynamic Facebook Ads, Groups Messenger & Live

@ Edinburgh Chamber of Commerce 40 George Street EDINBURGH Midlothian EH2 2LE

5th February, 2021 09:30-15:00 Training 195.00-250.00
Overview:
Every small business and marketer needs to understand how to exploit Facebook marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition, support the business and grow sales.
 
This practical one-day course will equip you with the knowledge to: 
  • Plan, and run Facebook marketing campaigns
  • Select the right Facebook ads for each business objective
  • Create great content that increases customer engagement
  • Use Facebook Groups, Messenger and Live to generate awareness / leads
  • Evaluate campaign performance and show ROI
 Who should attend?

This workshop is designed for people who want to get a better understanding of Advanced Facebook marketing techniques and understand how to apply them.  It’s especially useful for people who already have some experience of social media marketing.
 
Learning outcomes: 
  • Understand changes in buying behaviour
  • Identifying purchase decision influences for marketing purposes
  • Selecting the right Facebook ads for your business objectives
  • Using digital Facebook assets for different marketing goals
  • Identifying great content
  • How to schedule content and ads
  • How to create a content plan
  • How to benchmark great content in your sector
  • Understanding different sales funnels and business models
  • How to apply Facebook Groups, Live and Messenger to generate awareness or capture leads
  • Facebook marketing planning process
  • How to identify key metrics for different marketing goals
  • Key Facebook marketing technologies
  • Use of case studies during course to illustrate areas of digital marketing
Course Director: Fin Wycherley

Train your team:
This course can be delivered on site for corporate teams and tailored to your specific requirements. For details contact training@edinburghchamber.co.uk

The ECC training experience:
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement
  • Practical training methods - Theory and practical based training to take back to the office
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers
  • Wide breadth of topics - ECC offer over 40 different essential business training courses covering everything from Leadership and Management through to Digital and International Trade
  • 3 learning levels – Beginner /Introductory, Intermediate and Advanced

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
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