Training Event

Training Event
Social Media Masterclass Series: Crisis & Incident Management on Social Media

Social Media Masterclass Series: Crisis & Incident Management on Social Media

@ Edinburgh Chamber of Commerce 40 George Street Edinburgh MIDLOTHIAN None EH2 2LE

8th March, 2019 09:30-12:30 Training 95.00-135.00
This 5 part social media training series is designed to help to you master social media planning and activity across all platforms by using a high-growth approach. 

Book the series to claim 50% off your 5th module! (must email training@edinburghchamber.co.uk to redeem)

Course Outcomes
  • Achieve results in marketing, advertising and business development by mastering current techniques on social media
  • Create a focused and achievable marketing strategy for your business
  • Learn the shortcuts and tips to improve your social media knowledge and efficiency
  • Gain a deeper knowledge of Facebook, LinkedIn, Instagram, Youtube, Twitter, Google+ and more
  • Learn how to manage a crisis / incident on social media, using a comprehensive "prepare, avoid and deliver" approach
Course Outline 

Session 1: Marketing Strategy and Content Planning

Session 2: Content Creation, Delivery, Advertising and Analysis

Session 3: Social Media Platform Specific Techniques

Session 4: LinkedIn for Sales and Business Development

Session 5: Crisis and Incident Management on Social Media 

Learning from an experienced Social Media Crisis Manager, you will leave with checklists, formulas and standard statements that will better prepare you for an incident exploding on social media. Learn how to manage reputations, how to approach online reviews (TripAdvisor) and the best tactics to adopt should something go online that is detrimental to your business..

Trainer Information

Digital Marketing Director and Planner for web based marketing and communication company Social Tailor. Colin has been working in digital marketing and advertising since 2001. In 2005 he worked on Myspace pages for EMI and Universal Records. 

Colin created a world first in social media by developing a social network that alleviated traffic congestion and in 2008 went on to develop Facebook applications for Trip Advisor.  In 2009 he spent time in Las Vegas with Zappos.com, he developed a Twitter tool called Tweetabits: the location based, lead generator for business. Since 2010 Colin has been delivering social media strategy, content planning and advertising as well as providing ‘War Room’ project management for incidents on social media.

Business Comment

Business Comment is the Edinburgh Chamber of Commerce’s bi-monthly magazine. It provides insight on Edinburgh’s vibrant business community, with features on the city’s key sectors, interviews with leading figures and news on new business developments in the capital.
Read more here